Inspired by Johan Cruyff’s forward-thinking spirit, the campaign shoot for the sweatchino collection centers on his classic 1972 Citroën SM.
Inspired by Johan Cruyff’s forward-thinking spirit, the campaign shoot for the sweatchino collection centers on his classic 1972 Citroën SM.
A rebrand rooted in indie rock culture — developing a raw, artist-first identity. The launch campaign featured real musicians in a jam session.
A rebrand rooted in indie rock culture — developing a raw, artist-first identity. The launch campaign featured real musicians in a jam session.
A campaign inspired by the elegance of an Italian date night.
A campaign inspired by the elegance of an Italian date night.
Branding for a conceptual fashion label that captures the bold, cocky spirit of football culture with a subtle hint of hooligan grit.
Branding for a conceptual fashion label that captures the bold, cocky spirit of football culture with a subtle hint of hooligan grit.
I created a campaign inspired by Johan Cruyff’s rebellious side, sparked by the infamous 1974 pool scandal. Shot in a extravagant Portuguese villa, it reimagines the seven sins through a lens of temptation, pride, and allure.
I created a campaign inspired by Johan Cruyff’s rebellious side, sparked by the infamous 1974 pool scandal. Shot in a extravagant Portuguese villa, it reimagines the seven sins through a lens of temptation, pride, and allure.
The Premium Inc brand identity was refined to reflect the company’s space and spirit — resulting in a clear, modern corporate website.
The Premium Inc brand identity was refined to reflect the company’s space and spirit — resulting in a clear, modern corporate website.
Shot inside a historic marble-clad bank, this Cruyff campaign explores old-world luxury and timeless strength. Refined styling meets architectural power, revealing a masculine elegance.
Shot inside a historic marble-clad bank, this Cruyff campaign explores old-world luxury and timeless strength. Refined styling meets architectural power, revealing a masculine elegance.
Studio Fourteen is a fully functional photo studio where I led the entire development—from interior styling and brand identity to web design and ongoing management.
Studio Fourteen is a fully functional photo studio where I led the entire development—from interior styling and brand identity to web design and ongoing management.
The Cruyff women’s campaign highlights the shoes’ versatility — effortlessly blending casual comfort with everyday elegance.
The Cruyff women’s campaign highlights the shoes’ versatility — effortlessly blending casual comfort with everyday elegance.