This campaign shoot for the brand Cruyff was captured inside a historic bank lined with marble and gold, exploring the essence of old-world luxury and timelessness.
The focus of the collection was on material and detail. By pairing the raw strength of the architecture with refined styling, the story unveils a masculine elegance — where elegance and masculinity harmonize, each drawing strength from the other. Like the building itself, the collection was designed to be timeless.
Art Direction
Marijke Heijdra
Photography
Vera Cornel
Videography
Demy Mertens
Production Assistants
Soraya Stout
Models
De Boekers
Concept images: Johan Cruijff/Citroën SM - 1972
Conceptual extension are created to further explore and enhance the original idea.