campaign

Elegance & Masculinity

Art Direction

This campaign shoot for the brand Cruyff was captured inside a historic bank lined with marble and gold, exploring the essence of old-world luxury and timelessness.

The focus of the collection was on material and detail. By pairing the raw strength of the architecture with refined styling, the story unveils a masculine elegance — where elegance and masculinity harmonize, each drawing strength from the other. Like the building itself, the collection was designed to be timeless.

Portfolio item Cruyff

Credits

Art Direction

Marijke Heijdra

Photography

Vera Cornel

Videography

Demy Mertens

Production Assistants

Soraya Stout

Models

De Boekers

Client

Cruyff, part of Premium Inc.

Concept images: Johan Cruijff/Citroën SM - 1972

Conceptual extension are created to further explore and enhance the original idea.