Studio Fourteen was developed as a fully functional photo studio within Premium Inc, designed for both the creative team and external rental. I led the entire development of the studio, from interior styling and brand identity to web design and ongoing management.
Since the studio is part of Premium Inc, I ensured certain visual elements aligned across both brands. The same font was reused but applied in it's unique way, and both platforms share the same foundational framework. The website was built using WordPress and Elementor.
Art Direction, Brand/ Digital Design, Development
Marijke Heijdra
Photography
Fleur Westdijk, Cheyenne Loen & Marijke Heijdra
Concept images: Johan Cruijff/Citroën SM - 1972
Conceptual extension are created to further explore and enhance the original idea.