campaign

Cinema e Passione

Art Direction
Visual Design

For the Italian-inspired men footwear brand L’ascolana, I created the campaign Cinema e Passione — a tribute to the romance and elegance of an classical Italian date night.

Shot in a historic theatre draped in red velvet, the story captures the quiet confidence of showing up in style. With soft lighting, cinematic framing, and a touch of nostalgia, the campaign reflects the charm of timeless evenings.

Portfolio item Lascolana

Credits

Art Direction, Visual Design

Marijke Heijdra

Photography

Vera Cornel

Styling

Marijke Heijdra & Vera Cornel

Production Assistants

Jomar Duchain & Soraya Stout

Muah

Priscilla van Rosmalen

Models

Dutch Casting & Bullet Models

Client

L'ascolana, once part of Premium Inc.

Concept images:
Joe Pesci and Sharon Stone in Casino (1995)
Goodfellas (1990)

Conceptual extension are created to further explore and enhance the original idea.