For the Italian-inspired men footwear brand L’ascolana, I created the campaign Cinema e Passione — a tribute to the romance and elegance of an classical Italian date night.
Shot in a historic theatre draped in red velvet, the story captures the quiet confidence of showing up in style. With soft lighting, cinematic framing, and a touch of nostalgia, the campaign reflects the charm of timeless evenings.
Art Direction, Visual Design
Marijke Heijdra
Photography
Vera Cornel
Styling
Marijke Heijdra & Vera Cornel
Production Assistants
Jomar Duchain & Soraya Stout
Muah
Priscilla van Rosmalen
Models
Dutch Casting & Bullet Models
Concept images:
Joe Pesci and Sharon Stone in Casino (1995)
Goodfellas (1990)
Conceptual extension are created to further explore and enhance the original idea.