Hero legacy in motion

campaign

Mansion of sins

Art Direction

For this campaign for the brand Cruyff, I explored a lesser-known side of Johan Cruyff — not the sports hero, but the untamed icon caught in controversy during the 1974 World Cup. The so-called pool scandal became the starting point for a bold narrative: a modern interpretation of the seven sins, subtly woven through each scene.

Shot in an extravagant villa in Portugal, the campaign embraces the tension between rebellion and allure. It tells a story of greatness — not as moral perfection, but as the courage to live freely and defy the rules, despite constant judgment and the watchful presence of the paparazzi.

From concept to execution, the campaign breathes temptation, pride, lust, and ambition. Cruyff’s legacy pulses through it — not as a clean-cut hero, but as a revolutionary: complex, fearless, and impossible to ignore.

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Credits

Art Direction

Marijke Heijdra

Photography

Vera Cornel

Videography

Job van Bijsteren

Production Assistants

Odine Toering, Wouter Aalberts & Deng Adiang

Muah

Judith van de loo

Styling

Odine Toering

Models

Crew Model Management - L'Agence

Extra's

Claudia, Anna

Client

Cruyff, part of Premium Inc.

Concept images: Johan Cruijff/Citroën SM - 1972

Conceptual extension are created to further explore and enhance the original idea.