Hero legacy in motion

campaign

Beauty in texture

Art Direction
Visual Design

The Cruyff women’s campaign Beauty in Textures was shot in a serene yoga studio with lush green tones. The goal for this shoot was to showcase how there shoes can be effortlessly styled to achieve a casual yet elegant look, versatile enough for both day and evening occasions.

Credits

Art Direction, Visual Design

Marijke Heijdra

Photography

Vera Cornel

Videography

Demy Mertens

Styling

Marijke Heijdra

Production Assistants

Wouter Aalberts

Muah

Ilja Guépin

Models

VDM Models

Client

Cruyff, part of Premium Inc.

Conceptual extension are created to further explore and enhance the original idea.